--- title: "Privacy Policy | AS Fire Services Ltd" description: "How AS Fire Services Ltd collects, stores and uses personal information in line with UK GDPR and the Data Protection Act 2018." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://asfire.co.uk/#organization", "name": "AS Fire Services Ltd", "alternateName": "AS Fire", "url": "https://asfire.co.uk", "logo": "https://asfire.co.uk/favicon.png", "image": "https://asfire.co.uk/favicon.png", "telephone": "+447360538643", "email": "asmith@asfire.co.uk", "contactPoint": [ { "@type": "ContactPoint", "telephone": "+447360538643", "contactType": "customer service", "areaServed": "GB", "availableLanguage": "en" }, { "@type": "ContactPoint", "telephone": "+441443572076", "contactType": "customer service", "areaServed": "GB", "availableLanguage": "en" } ], "address": { "@type": "PostalAddress", "streetAddress": "Unit 37, Bowen Industrial Estate, Pengam", "addressLocality": "Aberbargoed, Bargoed", "postalCode": "CF81 9EP", "addressCountry": "GB" }, "areaServed": [ "Cardiff", "Newport", "Swansea", "Bristol", "Pontypridd", "Merthyr Tydfil", "Bridgend", "Gloucester", "Cwmbran" ], "sameAs": [ "https://www.linkedin.com/company/as-fire-services-ltd/", "https://www.instagram.com/as_fire_services/", "https://www.facebook.com/ASFireServices" ] }, { "@context": "https://schema.org", "@type": "WebSite", "@id": "https://asfire.co.uk/#website", "name": "AS Fire Services Ltd", "url": "https://asfire.co.uk", "publisher": { "@id": "https://asfire.co.uk/#organization" }, "inLanguage": "en-GB" }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Privacy Policy", "item": "https://asfire.co.uk/privacy-policy" } ] } ] --- [asmith@asfire.co.uk](mailto:asmith@asfire.co.uk)South Wales Open 24/7 [07360 538643](tel:07360538643)[01443 572076](tel:01443572076) [![AS Fire Services Ltd](/assets/logo-f-VmegNh.png)](/) Services Service Areas [About](/about-us)[Our Work](/our-work)[Reviews](/reviews)[Resources](/resources)[Specials](/specials)[Contact](/contact-us) [Request Estimate](/contact-us) 1. [Home ](/) 2. Privacy Policy Legal # Privacy Policy Last updated: 20 May 2026 ## 1\. Who we are AS Fire Services Ltd (Company No. 12389530), Unit 37, Bowen Industrial Estate, Pengam, Aberbargoed, Bargoed, CF81 9EP, is the data controller for personal information collected via this website and our service operations. ## 2\. Information we collect We collect information you provide directly when you contact us, typically your name, email, phone number, property location and a description of the work required. We also collect basic technical information such as anonymised analytics about how visitors use the site. ## 3\. How we use it We use your information to respond to enquiries, arrange surveys, issue quotes, deliver services, send certification, and comply with our legal and regulatory obligations as a fire safety contractor. ## 4\. Lawful basis We process personal data on the basis of (a) your consent when you contact us, (b) performance of a contract once you engage us for work, and (c) our legitimate interest in operating and improving our business. ## 5\. Sharing We do not sell personal data. We share information only with trusted suppliers necessary to deliver services (e.g. certification platforms, accountancy software) and with regulators or local authorities where legally required. ## 6\. Retention Enquiry records are kept for up to 24 months. Client and certification records are kept for a minimum of 7 years in line with industry and HMRC obligations. ## 7\. Your rights You have the right to access, rectify, erase or restrict processing of your personal data. To exercise these rights, email [asmith@asfire.co.uk](mailto:asmith@asfire.co.uk). You may also complain to the Information Commissioner's Office (ico.org.uk). ## 8\. Cookies This site uses essential cookies for navigation and may use anonymised analytics cookies. No advertising or cross-site tracking cookies are deployed. ## 9\. Contact For any privacy-related question, contact AS Fire Services Ltd at [asmith@asfire.co.uk](mailto:asmith@asfire.co.uk), 07360 538643 or 01443 572076. ![AS Fire Services Ltd](/assets/logo-f-VmegNh.png) BS 5839 compliant fire alarm installation, servicing and certification across South Wales and the West. Trusted by HMO landlords, developers and letting agents. - Unit 37, Bowen Industrial Estate, Pengam, Aberbargoed, Bargoed CF81 9EP - [07360 538643](tel:07360538643) - [01443 572076](tel:01443572076) - [asmith@asfire.co.uk](mailto:asmith@asfire.co.uk) - 24 hours, Monday – Sunday [](https://www.linkedin.com/company/as-fire-services-ltd/)[](https://www.instagram.com/as_fire_services/)[](https://www.facebook.com/ASFireServices) ## Services - [Fire Alarm Installation](/services/fire-alarm-installation) - [Fire Alarm Servicing](/services/fire-alarm-servicing) - [Fire Alarm Maintenance](/services/fire-alarm-maintenance) - [HMO Fire Alarms](/services/hmo-fire-alarms) - [Emergency Lighting](/services/emergency-lighting) - [PAT Testing](/services/pat-testing) - [EICR](/services/eicr) - [Fire Risk Assessments](/services/fire-risk-assessments) - [Fire Extinguishers](/services/fire-extinguishers) - [All fire safety services →](/services) ## Service Areas - [Fire alarm engineers in Cardiff](/service-areas/cardiff) - [Fire alarm engineers in Swansea](/service-areas/swansea) - [Fire alarm engineers in Newport](/service-areas/newport) - [Fire alarm engineers in Bristol](/service-areas/bristol) - [Fire alarm engineers in Pontypridd](/service-areas/pontypridd) - [Fire alarm engineers in Merthyr](/service-areas/merthyr) - [Fire alarm engineers in Bridgend](/service-areas/bridgend) - [Fire alarm engineers in Gloucester](/service-areas/gloucester) - [Fire alarm engineers in Cwmbran](/service-areas/cwmbran) - [All service areas →](/service-areas) ## Company - [About AS Fire Services](/about-us) - [Our Work](/our-work) - [Customer Reviews](/reviews) - [Accreditations & Standards](/accreditations) - [Fire Safety Resources](/resources) - [Fire Safety FAQs](/faq) - [Free HMO Compliance Audit](/specials) - [Contact Us](/contact-us) - [Privacy Policy](/privacy-policy) - [Cookie Policy](/cookie-policy) - [Terms & Conditions](/terms-conditions) © 2026 AS Fire Services Ltd. All rights reserved. Company No. 12389530. Trusted for [fire alarm installation](/services/fire-alarm-installation), [HMO fire alarms](/services/hmo-fire-alarms) & [emergency lighting](/services/emergency-lighting) across [Cardiff](/service-areas/cardiff), [Newport](/service-areas/newport), [Swansea](/service-areas/swansea) & [Bristol](/service-areas/bristol). [Call](tel:07360538643) [Estimate](/contact-us) We use essential cookies to run this site and optional analytics cookies to improve it. See our [Cookie Policy](/cookie-policy). Reject optionalAccept all